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Case Study
Blink, It's Rise: Disrupting India's Quick Commerce Market
In the bustling e-commerce landscape of India, a new star has emerged, threatening to outshine even the titans like Amazon and Flipkart. Blinkit, a quick commerce platform, has not only survived the challenges of this cutthroat industry but has also thrived, disrupting the traditional norms and setting new benchmarks.
Case Study
Maggi's Marketing Magic: From Alien Dish to Beloved Brand
Maggi noodles are synonymous with childhood memories for many Indians. But how did Nestle, a foreign company, turn a completely alien concept into a household staple? This article explores the genius marketing strategy behind Maggi's success in India.
